Kuni teaches us that we can all be what German sociologist Ulrich Beck describes as “place polygamists.” Live in the city, but dream rural. Live in a rice-growing village, but play also play host to an influx of repeat visitors. Rural innovator Tsuyoshi Sekihara has crafted a new social experiment in the far, rural reaches of Niigata Prefecture in Japan. He calls his ideas, Kuni. I am working with Sekihara to help tell his story, and translate his ideas about scale and survival in rural communities to new audiences outside of Japan.